Service
B2B website redesign
B2B website redesign for SaaS and services firms where demo requests, comparison content, and CRM-connected forms must survive a migration intact.
B2B sites have to educate before they ask for a meeting
B2B website redesign projects fail when pretty homepages hide the product story. We map pages to how your buyers actually research: problem awareness, vendor comparison, security review, then demo.
Product, integration, and security pages link internally so crawlers and humans find depth without orphan URLs sitting outside the main nav.
Forms, CRM data, and proof that sales teams trust
Hidden fields, routing rules, and thank-you page tracking are wired on staging before go-live. Your reps should not discover broken MQL flows the Monday after launch.
See our B2B industry redesign page for how we scope multi-product architectures and long sales cycles.
Technical SEO for large B2B libraries
Resource libraries and integration directories get consolidated or redirected on purpose, not by accident. hreflang and canonical rules are recalculated when you serve multiple regions.
Timelines for complex B2B builds often run 12 to 20 weeks. Our process guide lists milestones and owner assignments we use on every engagement.
Frequently asked questions
How is B2B website redesign different from B2C?
Longer sales cycles, more comparison and proof content, heavier CRM integration, and fewer impulse conversions on the first visit.
Can you align pages with Salesforce or HubSpot?
Yes. Form routing, hidden fields, and thank-you page tracking are scoped in discovery and tested on staging.
Do you redesign pricing pages without hurting SEO?
We preserve or redirect legacy pricing URLs and avoid thin duplicate comparison pages that compete with each other.
What metrics do you track post-launch?
Demo requests, MQL volume, organic traffic to product clusters, and ranking stability on priority keywords.
Typical timeline for B2B redesigns?
12 to 20 weeks for multi-product sites with substantial content production and stakeholder review.
Do you work with Webflow and custom stacks?
Yes. Stack choice follows who owns updates and how complex product marketing needs are.
What does a B2B redesign cost?
Marketing sites often start in the $8,000 to $25,000 range. Multi-product sites with heavy content and integrations run higher after discovery.
Related pages
Ready for a migration-first redesign?
Share your site URL on a discovery call. You will leave with a written scope, timeline, fixed price, and an honest read on whether a full rebuild is the right move.