Guide
Website redesign process
Our website redesign process from discovery through post-launch measurement with SEO and conversion goals defined upfront.
Discovery and goal setting
We interview stakeholders and the team that uses the site daily. Goals, conversion events, and out-of-scope items are written before wireframes.
You receive a documented sitemap proposal and migration risks list within the first two weeks. Pair this guide with our timeline guide for calendar planning.
Technical and content audit
Every URL is crawled with redirect status, traffic, and conversions from the last 12 months.
Core Web Vitals baselines come from PageSpeed Insights and field data where available.
Design, build, and QA
Wireframes precede visual design until structure stabilizes.
Performance budgets and accessibility checks run on every component.
Staging environment matches production redirects before go-live.
Launch and measure
Search Console monitoring starts at launch. Rankings and conversions are compared to discovery goals for 90 days.
We document what worked, what did not, and recommended next ships.
Frequently asked questions
How is your website redesign process different?
SEO migration planning happens before pixels, not after launch panic.
Can we skip discovery?
No. Fixed pricing and safe migration depend on it.
Who is on the project team?
Strategy, design, development, and technical SEO on every engagement.
Do you use agile sprints?
Yes, with milestone demos aligned to your review availability.
What is the website redesign project plan deliverable?
Timeline, roles, redirect map, content assignments, and launch checklist.
When do you involve our developers?
Early for integrations, SSO, and data feeds. We do not surprise internal teams at launch.
Related pages
Ready for a migration-first redesign?
Share your site URL on a discovery call. You will leave with a written scope, timeline, fixed price, and an honest read on whether a full rebuild is the right move.