Free resource
Website Redesign Proposal Template
A structured template for agencies and consultants pitching website redesign projects.
Use this website redesign proposal template to present a clear scope, timeline, and deliverables to clients.
How to use this template
Customize each section for your client. Include discovery findings, proposed sitemap, design approach, development stack, SEO migration plan, and payment schedule.
Recommended proposal sections
- Executive summary
- Current site assessment
- Proposed solution and goals
- Scope of work and deliverables
- Timeline and milestones
- Investment and payment terms
- SEO migration approach
- Assumptions and exclusions
Template preview
Executive Summary
Brief overview of client goals and your recommended approach.
Scope of Work
Page templates, features, integrations, and content migration included.
Timeline
Phase-by-phase schedule with client review gates.
Investment
Total project cost, payment milestones, and optional add-ons.
SEO Migration
URL mapping, redirect plan, and post-launch monitoring.