Website Redesign Cost: What You Should Budget For

What affects website redesign cost?

The biggest cost drivers are the number of unique page templates, level of custom design, CMS or platform choice, content migration volume, and integrations with CRM, ecommerce, or marketing tools.

SEO migration work adds cost but prevents expensive traffic recovery later. Accessibility compliance, multilingual support, and advanced analytics also increase scope.

• Number of pages and templates
• Custom design vs. template-based approach
• CMS migration and data mapping
• Content creation and copywriting
• SEO audit, redirects, and technical setup
• Ecommerce or membership functionality
• Third-party integrations
• Post-launch support and training

Website redesign cost ranges by project size

Small business (5 to 15 pages): $5,000 to $25,000. Often includes a template-based design with light customization and basic SEO setup.

Mid-market (15 to 50 pages): $25,000 to $75,000. Custom design, content migration, redirect mapping, and stakeholder review cycles.

Enterprise (50+ pages): $75,000 to $250,000+. Complex IA, multiple user roles, integrations, compliance, and phased rollout.

Hidden costs to plan for

Budget for stock photography or custom illustration, copywriting, legal review of privacy policies, ongoing hosting, and maintenance retainers. Some agencies quote design and development only.

How to control website redesign costs

Prioritize pages by business impact. Launch in phases if needed. Provide clear requirements upfront using our requirements guide. Consolidate stakeholder feedback to reduce revision rounds.