Website Redesign Strategy: A Practical Framework

Website redesign strategy framework

• Define measurable goals and KPIs
• Research users and competitive landscape
• Audit existing content and analytics
• Prioritize pages and features by impact
• Create phased roadmap with milestones
• Assign stakeholder roles and approval process

Stakeholder alignment

Get marketing, sales, product, and leadership aligned on goals before design starts. Misalignment causes revision cycles that delay launch and increase cost.